Boston Whaler Wins Four Neptune Awards for Marine Marketing Excellence
Boston Whaler received an outstanding four awards in the 2016 Neptune Awards for Marine Marketing Excellence. The awards, organized by the Marine Marketers of America (MMA), were presented during the Miami International Boat Show Industry Breakfast on Friday morning.
“We are thrilled to receive recognition from the MMA for our marketing efforts,” said Jeff Vaughn, Boston Whaler vice president of sales, marketing and customer service. “Our marketing team and agency partners put forth a tremendous effort year-round toward building awareness, consideration and appreciation for the Boston Whaler brand. It’s rewarding to see these efforts commended by the industry.”
Boston Whaler’s four Neptune Award wins are as follows:
Best Single Page Advertisement: “Core Confidence” — created by Chicago-based content marketing, strategy & design firm Dino Publishing. The ad introduces Boston Whaler’s new Outrage models, underscoring Whaler’s commitment to providing boaters with a sense of confidence on the water — the confidence that comes from unsinkable quality, capability and performance.
Best Brand Promotional Video: “Outrage Family Launch” — created by media production company Mark Rackley Productions. The video highlights key attributes of Whaler’s Outrage models — powerful offshore performance, incredible capability, rugged comfort and confidence-inspiring reliability — through artful camerawork, skilled editing and dramatic music. Notable features such as the Mercury engines, deep-V hulls, rod holders and integrated hardtops are shown effectively. The video can be seen online at https://www.youtube.com/watch?v=fHzgK_kLoGs.
Best Website: bostonwhaler.com — created by Dino Publishing and Indianapolis-based full-service marketing agency Element Three. In late 2016, Boston Whaler launched the complete redesign of its consumer-facing website. With a strong, modern aesthetic and fully responsive performance across all platforms, the new site provides an immersive user experience for potential buyers as well as current owners, and serves as a dynamic and effective sales tool for Whaler dealers. Thoughtful integration of social media and lifestyle content, thorough Salesforce integration, a robust new Boat Builder tool, easy-access resources and more combine to make this a compelling extension of the Boston Whaler brand.
Best Digital Newsletter: “Navigator” — created by Dino Publishing. Whaler’s digital newsletter, distributed six times a year, features an engaging mix of lifestyle, product and news stories highlighting the variety of activities made possible through Whaler ownership. Each issue contains teasers for 5-7 articles that link to the companion “Navigator” site at bostonwhaler.com/lifestyle/navigator-blog, drawing owners and prospects alike into an immersive, Whaler-centric environment.
The annual Neptune Awards competition, now in its ninth year, was open to any organization producing and publishing marine industry marketing materials between January 1 and December 31, 2016. The field drew entries in 16 categories covering all areas of marketing, from national magazine ads and newsletters to video, product literature and diversity initiatives.