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A Legendary Company

From its boundary-defining launch to today's many awards for innovation and quality, Boston Whaler is a leader as well as a legend.

The true legend of a Whaler lies in the possibilities it empowers, the enjoyment it evokes. With a storied history and a forward-looking present, Boston Whaler is in a class all its own. Here’s where Boston Whaler came from, where it is headed, and a few of the accolades we’ve collected along the way.

60 Years Strong

For 60 years now, Boston Whaler has engineered the most reliable and forward-thinking boats on the water. Every chapter of our history starts with a belief in pushing the limits of what’s possible, including the very first Whaler ever created. This heritage is cause for reflection and celebration.

A Man and His Dream

The man behind the Unsinkable Legend™ was always pushing boundaries—from his out-of-the-box ideas to his torture tests proving Whaler's toughness. Richard Fisher's family takes us back to the beginning.

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A Legend is Born

Founder Richard Fisher was so confident in his fail-safe boat that he tested it publicly—by sawing it in half. LIFE magazine documented the whole thing, and the legend was born.

The Making of Half a Boat

Sometimes you have to see it to believe it. Watch what happens as a Montauk gets sawed in half, right in the middle of the water, in front of a live audience.

Building Bigger, Better Boats

Boston Whaler's future looks nothing short of dazzling. Improved facilities and technology have allowed for more and larger boats—including the flagship 420 Outrage.

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Core Confidence

What does Core Confidence feel like? One ride onboard the new 330 Outrage will tell you. Learn more about what makes the 330—and every Whaler model—the softest, safest, driest ride imaginable.

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Where Whalers are Born

Take a tour of the Boston Whaler factory in Edgewater, Florida, for a first-hand look at how Whalers are made, with personal insight from our expert craftsmen.

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Award Winning Success

Boston Whaler has an unmatched commitment to delivering the safest, most reliable and most stunning boats out there. That leads to consistent awards and accolades from people who know. Here are a few.

NMMA Customer Satisfaction Index (CSI) Awards

  • (2004 – 2019) – Boston Whaler, Fiberglass Outboard Boats category, 16 consecutive years

Marine Marketers of America Awards

  • 2017 – Best Single Page Advertisement, Core Confidence
  • 2017 – Best Brand Promotional Video, Outrage Family Launch
  • 2017 – Best Website, Bostonwhaler.com
  • 2017 – Best Digital Newsletter, Navigator
  • 2018 – Best Social Media Campaign, 12 Days of Whaler Giveaways
  • 2018 – Best Online Advertising Campaign, Dauntless Family
  • 2019 – Best Online Advertising Campaign, 350 Realm

 

 

 

Boating Industry’s Top 100 Dealers List

  • 2011 – 16 spots on the list
  • 2016 – 12 spots on the list

VMA (Volusia Manufacturers Association)

  • 2015 – Lou Fifer Manufacturer of the Year Award

Enterprise Florida’s Job Creator Award

  • 2015

Brunswick “Chairman’s Safety Award”

  • 2014

 

For a list of boat-specific awards, click here.

Dealer Testimonials

We love our dealers, and our dealers love us. See why our loyal and trusted dealer network supports the Boston Whaler brand, year after year.

Inside the Whaler Life

Videos, profiles and stories that show why Boston Whalers make their owners confident to the core. It's the design, the build, the history, and it's also how people have made Whalers central to their lives.